Meet our new Media Director, Margaux, and learn a few things about her!
Last week on March 8th, Amy Palmer and I hit the road to photograph the first book of the Fall 2017 collection in western Connecticut. We brought back the same team that worked on Portfolio Vol 3—Gale Zucker was our photographer, our stylist wasEmily Nora O'Neil, and the model's hair and makeup was expertly done by Deanna… Continue reading Photo shoot Behind the Scenes
Last week we were out of the office again on location shooting the Spring/Summer 2017 Collection and I can not wait to share this one with all of you. I usually get so busy during the photo shoot that I completely forget to take any behind the scenes photos—so a few of these are from Chris… Continue reading On Location
Last week Amy Palmer and I traveled to Vermont to photograph the Berroco Portfolio Volume 3 collection, the first day of shooting for the Berroco Spring 2017 collection. The Portfolio series is a collaboration with talented designers whose work inspires and it is a challenge to create a photo shoot that equals the caliber of… Continue reading Sneak Peak Portfolio Vol. 3
We're back from a whirlwind weekend of yarn and monuments—this year's summer conference of The National NeedleArts Association (TNNA) was held in Washington, D.C. Each summer, the organization hosts a trade-show in which yarn companies such as Berroco can show off their new fall/winter yarns to yarn store owners. We set up our booth to display… Continue reading Berroco Yarn and TNNA in Washington, D.C.
Last week the Design Team was on location again photographing the Fall/Winter 2016 collection. Shooting "Fall" in Spring can be a challenge but this year the weather obliged us with a late season Nor'easter that quickly melted away over the course of a single day. Chris Vaccaro, our photographer for this shoot, found us this… Continue reading A week on Instagram
It's March! That means that we are nearing the finish line for our Fall 2016 collection. The knitted pieces have been pouring into the office lately and we just completed our first day of shooting. Here is a tiny peek behind the scenes of our photoshoot for Portfolio Volume 2. For Portfolio Volume… Continue reading Amy’s Thread: On Location
The North Eastern US is shoveling out from under the first significant snow storm of 2016 but at Berroco we're thinking spring. We have the "Spring" photography in September when things are starting to turn from bright greens toward rusty golds. To escape the turning leaves we shot in Southern Rhode Island where we get… Continue reading Amy’s Thread: Spring?
It might not feel like it, but spring is right around the corner... at least in the knitting world! We'll be launching Berroco's new collection for Spring/Summer '16 in less than two weeks. What you can expect? In addition to three gorgeous new yarns, there seven inspiring new pattern booklets. You can get a taste of… Continue reading Sneak Peek: Spring/Summer ’16 Atmosphere
We had a great time at our Berroco Portfolio/Ultra Alpaca Party last weekend. With 10 years of this great yarn and a fabulous new pattern collection, there was a lot to celebrate! We want to thank everyone who joined us for the fun and also share a few pictures for those of you who couldn't… Continue reading Portfolio Party Recap