Last week on March 8th, Amy Palmer and I hit the road to photograph the first book of the Fall 2017 collection in western Connecticut. We brought back the same team that worked on Portfolio Vol 3—Gale Zucker was our photographer, our stylist wasEmily Nora O'Neil, and the model's hair and makeup was expertly done by Deanna… Continue reading Photo shoot Behind the Scenes
Last week Amy Palmer and I traveled to Vermont to photograph the Berroco Portfolio Volume 3 collection, the first day of shooting for the Berroco Spring 2017 collection. The Portfolio series is a collaboration with talented designers whose work inspires and it is a challenge to create a photo shoot that equals the caliber of… Continue reading Sneak Peak Portfolio Vol. 3
The North Eastern US is shoveling out from under the first significant snow storm of 2016 but at Berroco we're thinking spring. We have the "Spring" photography in September when things are starting to turn from bright greens toward rusty golds. To escape the turning leaves we shot in Southern Rhode Island where we get… Continue reading Amy’s Thread: Spring?
What's in store for Fall/Winter 2015? To start, we'll be introducing 6 new yarns, 7 new pattern booklets from the Berroco Design Team and the first volume of an exciting collaborative project with some of your favorite independent designers! Are you excited? There's so much more I want to tell you about, but that will… Continue reading Sneak Peek: Fall/Winter 2015 Atmosphere
Today, February 2nd, is Groundhog day, the day when according to some a Groundhog (AKA Woodchuck... AKA Marmots) will wake up from hibernation, look out of his hole and predict the length of winter. According to the contributors to Wikipedia, rodents are accurate predictors of the weather 39% of the time. Which is not an impressive… Continue reading Amy’s Thread: Marmot Day
We're just back from a week-long photo shoot for our Spring/Summer '15 collection. I can't show you any designs, but I can share a sneak peek from our Instagram photos! All of these images below are from my @savoryknitting account. You can see what Ashley (our social media maven) posted by following @berrocodesign on Instagram.
While I like to dream of designing in calm and peace at my own pace, the truth is that deadlines can do wonders for productivity. I thought I had gotten a good jump start on designing my Spring '14 booklet (vol 14). Ten or eleven weeks ago, I had over twenty sketches of ideas and variations… Continue reading What Inspires: Deadlines!
Are you excited for our Fall/Winter 2013 collection? We'll be sharing it with the rest of the knitting industry at this weekend's TNNA (The National Needlearts Association) trade show, but you can get the inside details tomorrow's KnitBits! Watch the video below for a behind the scenes look at the making of our beautiful booklets.… Continue reading Behind the Scenes: Fall/Winter 2013 Photo Shoot
What I’m about to say may shock you. Before I started here at Berroco, I didn’t know much about Norah. Sure, I had heard her name and even queued a few of her designs on Ravelry, but I was mostly a crocheter and I didn’t pay much attention to those kinds of things. Looking back… Continue reading Get to Know Berroco: Norah Gaughan
You've seen our new yarns and our beautiful new designs for Spring/Summer 2013. Now you can watch the behind the scenes video from our photo shoot on Cape Cod last fall. It might look like a day at the beach - mostly because we did spend part of each day at the beach - but… Continue reading Behind the Scenes: Spring/Summer 2013 Photo Shoot Video