behind the scenes · designing · photography · styling · video

Fall/Winter 2012 – Video Highlights

I wasn't at the photo shoot for our fall/winter 2012 pattern booklets, but after I watched this video, I felt like I was. There aren't any words spoken, but you still get a sense of the models' personalities.  You can't feel the wind, but you do get a feel for the different locations.  When it… Continue reading Fall/Winter 2012 – Video Highlights

behind the scenes · daily work · friends · our office

An Alternative Experience

For five weeks, Berroco was lucky enough to work with John Yonda, David Meaden & Richard Earley.  None of these men had been to a yarn warehouse before, but they mastered many of the tasks required to package and ship our products to all of our retail stores. They came to Berroco as part of… Continue reading An Alternative Experience

behind the scenes · photography · sneak peek

Behind the Scenes: Spring 2013 Photo Shoot

If changing leaves and a crisp autumn breeze don’t make you think spring, chances are you’ve never been a part of a Berroco photo shoot.  It may have been a bit cool for the girls modeling colorful beach knits, but we definitely got some great shots for the new booklets.  Before I tell you anymore… Continue reading Behind the Scenes: Spring 2013 Photo Shoot