behind the scenes · contest · fit · knitting · make this · styling · sweater fit · sweaters · video · visit our website · what to knit

What to Knit: Cambria

The first thing I noticed about Cambria was her height. Of course, it didn't help that she was standing next to Norah! Cambria had warned us about her 6 ft frame before agreeing to be our What to Knit model, but we were up to the challenge and confident that a number of our new… Continue reading What to Knit: Cambria

behind the scenes · daily work · friends · knitting · sweater fit · sweaters · trade show · travels · video · visit our website · yarn

TNNA in Review – June 2013

The past few weeks have been whirlwind. I know I say this a lot, but it's true! We brought on our new designer, Emily, we announced our new collection for Fall/Winter '13 and last Friday night, we debuted a few of our favorite new designs on the runway at The National Needlearts Association's (TNNA) Fashion… Continue reading TNNA in Review – June 2013

behind the scenes · knitting · make this · photography · sneak peek · sweaters · video · visit our website · yarn

Behind the Scenes: Fall/Winter 2013 Photo Shoot

Are you excited for our Fall/Winter 2013 collection? We'll be sharing it with the rest of the knitting industry at this weekend's TNNA (The National Needlearts Association) trade show, but you can get the inside details tomorrow's KnitBits! Watch the video below for a behind the scenes look at the making of our beautiful booklets.… Continue reading Behind the Scenes: Fall/Winter 2013 Photo Shoot

designing · knitting · make this · photography · sneak peek · sweaters · video · visit our website

Fall/Winter 2013 Preview

Can you believe it's almost time for a new season of Berroco patterns? That means eight new booklets with more than 70 beautiful patterns! We'll be sharing our full collection for Fall/Winter '13 in just a few weeks! But really, who can wait that long?  Between the top-down, seamless knits in Norah Gaughan Vol. 13 and the… Continue reading Fall/Winter 2013 Preview

behind the scenes · daily work · designing · photography · sneak peek · travels

On Location: Fall/Winter 2013 Photo Shoot

I'm writing today from the beautiful village of Wickford, located on Rhode Island's Narragansett Bay. Photo shoots are so much fun! I've been sharing pictures from our Fall/Winter 2013 photo shoot all week, but I thought I'd talk a little more about the cool locations we've visited. deCordova Sculpture Park & Museum - Lincoln, MA… Continue reading On Location: Fall/Winter 2013 Photo Shoot

designing · norah's knits · photography

Norah’s Knit’s: Getting Ready for Photography

Our five days of photography starts today! Last week I steamed a lot of garments and I've gotten to know all 90 something of them inside and out. Of course, I was already pretty familiar with the ones I designed, after making up new cable patterns writing instructions for my knitters. Still, there were a… Continue reading Norah’s Knit’s: Getting Ready for Photography