designing · inspiration · what inspires

What Inspires: Georgia O’Keefe

All this week I am on location for photography of our Spring/Summer 2016 collection! The design team and I collaborated on many of the books together, but I was assigned one book using two favorite Berroco yarns to design all on my own. I usually need a story in my head before designing. I turn to… Continue reading What Inspires: Georgia O’Keefe

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Sneak Peek: Fall/Winter 2015 Atmosphere

What's in store for Fall/Winter 2015? To start, we'll be introducing 6 new yarns, 7 new pattern booklets from the Berroco Design Team and the first volume of an exciting collaborative project with some of your favorite independent designers! Are you excited? There's so much more I want to tell you about, but that will… Continue reading Sneak Peek: Fall/Winter 2015 Atmosphere

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On Location: Fall/Winter ’14 Photography

It's hard to believe we're already closing in on the final day of photography for our Fall/Winter '14 season. It seems like just the other day, Norah and Emily were discussing themes, picking locations and anxiously  awaiting the arrival of finished pieces. Well to be honest, those last two things were still occurring just a… Continue reading On Location: Fall/Winter ’14 Photography