behind the scenes · color · photography · sneak peek

Amy’s Thread: Our Week on Instagram

We're just back from a week-long photo shoot for our Spring/Summer '15 collection. I can't show you any designs, but I can share a sneak peek from our Instagram photos! All of these images below are from my @savoryknitting account. You can see what Ashley (our social media maven) posted by following @berrocodesign on Instagram.          

behind the scenes · designing · knitting · norah's knits · photography · travels

Norah’s Knits: Preparing for Fall ’14

It's that frenetic time again. In only a few short weeks we'll be photographing our next fall line.  Every season I swear I'll cut back and not knit as much - especially at the last minute - but when it comes down to it, I can't help myself.  We've  got so many nice new yarns… Continue reading Norah’s Knits: Preparing for Fall ’14

Barrison's Travels · behind the scenes · knitting · make this · nature · photography · sweaters · video · visit our website · yarn

Barrison’s Travels: New Hampshire Photo Shoot

Barrison bearly had a chance to get over the jet lag from her SoCal vacation before she was on the road again. This time she joined the rest of the design team for our Spring/Summer '14 photo shoot in New Hampshire. Since it was her second trip to the Granite State, she didn't have to… Continue reading Barrison’s Travels: New Hampshire Photo Shoot

daily work · designing · inspiration · what inspires

What Inspires: Deadlines!

While I like to dream of designing in calm and peace at my own pace, the truth is that deadlines can do wonders for productivity. I thought I had gotten a good jump start on designing my Spring '14 booklet (vol 14). Ten or eleven weeks ago, I had over twenty sketches of ideas and variations… Continue reading What Inspires: Deadlines!

behind the scenes · knitting · make this · photography · sneak peek · sweaters · video · visit our website · yarn

Behind the Scenes: Fall/Winter 2013 Photo Shoot

Are you excited for our Fall/Winter 2013 collection? We'll be sharing it with the rest of the knitting industry at this weekend's TNNA (The National Needlearts Association) trade show, but you can get the inside details tomorrow's KnitBits! Watch the video below for a behind the scenes look at the making of our beautiful booklets.… Continue reading Behind the Scenes: Fall/Winter 2013 Photo Shoot

designing · norah's knits · photography · sneak peek

Norah’s Knits: Sneak Peek

Wheew...the five grueling days of photo shoot are finally over. The shoots can be fun.  It's so great to see our designs styled and photographed, but that all takes a lot of work and many decisions made on the fly.  It always feels like performance art. Now it's time to edit the shots.  Which ones… Continue reading Norah’s Knits: Sneak Peek

behind the scenes · daily work · designing · photography · sneak peek · travels

On Location: Fall/Winter 2013 Photo Shoot

I'm writing today from the beautiful village of Wickford, located on Rhode Island's Narragansett Bay. Photo shoots are so much fun! I've been sharing pictures from our Fall/Winter 2013 photo shoot all week, but I thought I'd talk a little more about the cool locations we've visited. deCordova Sculpture Park & Museum - Lincoln, MA… Continue reading On Location: Fall/Winter 2013 Photo Shoot

designing · norah's knits · photography

Norah’s Knit’s: Getting Ready for Photography

Our five days of photography starts today! Last week I steamed a lot of garments and I've gotten to know all 90 something of them inside and out. Of course, I was already pretty familiar with the ones I designed, after making up new cable patterns writing instructions for my knitters. Still, there were a… Continue reading Norah’s Knit’s: Getting Ready for Photography

behind the scenes · knitting · photography · styling · sweaters · Uncategorized · video · yarn

Behind the Scenes: Spring/Summer 2013 Photo Shoot Video

You've seen our new yarns and our beautiful new designs for Spring/Summer 2013.  Now you can watch the behind the scenes video from our photo shoot on Cape Cod last fall. It might look like a day at the beach - mostly because we did spend part of each day at the beach - but… Continue reading Behind the Scenes: Spring/Summer 2013 Photo Shoot Video

behind the scenes · designing · photography · styling · video

Fall/Winter 2012 – Video Highlights

I wasn't at the photo shoot for our fall/winter 2012 pattern booklets, but after I watched this video, I felt like I was. There aren't any words spoken, but you still get a sense of the models' personalities.  You can't feel the wind, but you do get a feel for the different locations.  When it… Continue reading Fall/Winter 2012 – Video Highlights