The styling, design, and photography for book #372 Fiora + Folio was very much influenced by Alfred Stieglitz photographs of Georgia O’Keefe, and by her spirit, paintings, sculpture, and their surrounding desert landscape. This work acted as a sort of muse, just as the landscape was a muse for O’Keefe and O’Keefe was a muse for Stieglitz. Read more
All this week I am on location for photography of our Spring/Summer 2016 collection! The design team and I collaborated on many of the books together, but I was assigned one book using two favorite Berroco yarns to design all on my own. I usually need a story in my head before designing. I turn to painters and other designers from the past to inspire and lead me to my own creations. Read more
While there are many varied tasks associated with my role as Social Media Director for Berroco, designing is no where in the job description. That said, I’ve been fortunate to be involved in several team projects, including this summer’s Ultra Alpaca Mystery Knit-Along!
Music has a tendency to inspire me in many ways. It holds memories, improves my concentration and helps a shy girl like me get up from my seat and boogie down on the dance floor. Read more
When I am at a loss for inspiration, a walk, beautiful music or a good movie can pull me back into my creative spirit. One of my favorite albums to listen to when I am feeling like this is the soundtrack to Amélie. A friend gave it to me when I was in college. We would play the beautiful music through the night in our studio as we worked. I absolutely love it! The funny thing is, I had listened to the soundtrack for a few years before I ever saw the movie!
Last Thanksgiving, long before my time at Berroco, I was sitting on the couch with my dad watching an old movie, when all of a sudden, he paused it and had an idea. Read more
I’ve always loved perusing books about the history of clothing. Even if I’ve looked through the same book a hundred times, it seems like there’s always something new to see. After all, I’m looking with a different context every time. Read more