emily explains · Uncategorized

Emily Explains: An artist’s muse

  The styling, design, and photography for book #372 Fiora + Folio  was very much influenced by Alfred Stieglitz photographs of Georgia O'Keefe, and by her spirit, paintings, sculpture, and their surrounding desert landscape. This work acted as a sort of muse, just as the landscape was a muse for O'Keefe and O'Keefe was a muse for Stieglitz. After lots… Continue reading Emily Explains: An artist’s muse

designing · inspiration · what inspires

What Inspires: Georgia O’Keefe

All this week I am on location for photography of our Spring/Summer 2016 collection! The design team and I collaborated on many of the books together, but I was assigned one book using two favorite Berroco yarns to design all on my own. I usually need a story in my head before designing. I turn to… Continue reading What Inspires: Georgia O’Keefe

ashley's adventures in knitting · color · designing · inspiration · knitting · make this · nature · visit our website · yarn

Ashley’s Adventures in Design: Inspiration for my MKAL Block

While there are many varied tasks associated with my role as Social Media Director for Berroco, designing is no where in the job description. That said, I've been fortunate to be involved in several team projects, including this summer's Ultra Alpaca Mystery Knit-Along! Amy picked 10 shades of Berroco Ultra Alpaca and told us to use as… Continue reading Ashley’s Adventures in Design: Inspiration for my MKAL Block

inspiration · what inspires

What Inspires: Ladies of Soul and Disco

Music has a tendency to inspire me in many ways. It holds memories, improves my concentration and helps a shy girl like me get up from my seat and boogie down on the dance floor. When the design team and I first saw Berroco Mixer, a soft, shimmering yarn made from different materials fused together, we immediately… Continue reading What Inspires: Ladies of Soul and Disco

designing · inspiration · knitting · make this · sweaters · visit our website · what inspires

What Inspires: Magical Movies

When I am at a loss for inspiration, a walk, beautiful music or a good movie can pull me back into my creative spirit. One of my favorite albums to listen to when I am feeling like this is the soundtrack to Amélie. A friend gave it to me when I was in college. We would play… Continue reading What Inspires: Magical Movies

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Emily Explains: Assembly for Gazost

Last Thanksgiving, long before my time at Berroco, I was sitting on the couch with my dad watching an old movie, when all of a sudden, he paused it and had an idea. My businessman, sports-loving, grill-aficionado father had a design idea for me. Usually, these idea are silly and revolve around golf or sailing,… Continue reading Emily Explains: Assembly for Gazost

designing · inspiration · sweaters · what inspires

What Inspires: Retro Fashion

I've always loved perusing books about the history of clothing. Even if I've looked through the same book a hundred times, it seems like there's always something new to see.  After all, I'm looking with a different context every time. Popular styles will have evolved from the last time I looked. Different movies are in… Continue reading What Inspires: Retro Fashion

designing · knitting · nature · norah's knits · photography

Norah’s Knits: A Walk in the Woods for Inspiration

I spent most of last weekend knitting, knitting and knitting until I couldn't knit any more.  I was compelled to knit just one more piece for my next volume (that's Norah Gaughan vol 13). Next week is the big photo shoot, and all of my knitters were busy with other items for our Fall/Winter booklets.… Continue reading Norah’s Knits: A Walk in the Woods for Inspiration