behind the scenes · knitting · photography · scarves · sneak peek · sweaters · video · visit our website · yarn

Sneak Peek: Fall/Winter ’14 Atmosphere

While fall weather is (thankfully) still a few months away, the time to talk fall knitting is now! We're just a week away from officially unveiling our new collection for Fall/Winter '14. Can't wait that long? Here's what you need to know... This season includes eight new pattern booklets...four new yarns...two new versions of existing… Continue reading Sneak Peek: Fall/Winter ’14 Atmosphere

behind the scenes · daily work · nature · photography · sneak peek · travels

On Location: Fall/Winter ’14 Photography

It's hard to believe we're already closing in on the final day of photography for our Fall/Winter '14 season. It seems like just the other day, Norah and Emily were discussing themes, picking locations and anxiously  awaiting the arrival of finished pieces. Well to be honest, those last two things were still occurring just a… Continue reading On Location: Fall/Winter ’14 Photography

behind the scenes · designing · knitting · norah's knits · photography · travels

Norah’s Knits: Preparing for Fall ’14

It's that frenetic time again. In only a few short weeks we'll be photographing our next fall line.  Every season I swear I'll cut back and not knit as much - especially at the last minute - but when it comes down to it, I can't help myself.  We've  got so many nice new yarns… Continue reading Norah’s Knits: Preparing for Fall ’14

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Norah’s Knits: Women Come in Different Shapes and Sizes

Many of you have noticed that I make it a point to photograph sweaters from my booklets on a variety of body types. This gets a bit tricky since the majority of professional models are a size 4 and 5'10".  Things have started to come around though and most modeling agencies now have plus size… Continue reading Norah’s Knits: Women Come in Different Shapes and Sizes

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DIY Hair with Jennie Kay Beauty: Side Braid from Booklet #336

It's one of those things that makes our booklets look so nice, yet it has nothing to do with yarn. I'm talking, of course,  about the fabulous hairstyles created by our go-to hair and makeup artist, Jennie Kay Plumb. I'm always in awe of how fast and flawlessly she can whip up a new 'do… Continue reading DIY Hair with Jennie Kay Beauty: Side Braid from Booklet #336

behind the scenes · designing · knitting · photography · sneak peek · sweaters · video · visit our website

Spring/Summer 2014 Preview

I don't know about you, but after experiencing this week's polar vortex, I'm more than ready to think about spring! I'm longing for warm, sunny days, blooming flowers and beautiful lightweight knits! Are you with me?  I can't deliver on the weather, but I can tell you that it won't be long before we unveil… Continue reading Spring/Summer 2014 Preview

Barrison's Travels · behind the scenes · knitting · make this · nature · photography · sweaters · video · visit our website · yarn

Barrison’s Travels: New Hampshire Photo Shoot

Barrison bearly had a chance to get over the jet lag from her SoCal vacation before she was on the road again. This time she joined the rest of the design team for our Spring/Summer '14 photo shoot in New Hampshire. Since it was her second trip to the Granite State, she didn't have to… Continue reading Barrison’s Travels: New Hampshire Photo Shoot

behind the scenes · knitting · make this · photography · sneak peek · sweaters · video · visit our website · yarn

Behind the Scenes: Fall/Winter 2013 Photo Shoot

Are you excited for our Fall/Winter 2013 collection? We'll be sharing it with the rest of the knitting industry at this weekend's TNNA (The National Needlearts Association) trade show, but you can get the inside details tomorrow's KnitBits! Watch the video below for a behind the scenes look at the making of our beautiful booklets.… Continue reading Behind the Scenes: Fall/Winter 2013 Photo Shoot

designing · knitting · make this · photography · sneak peek · sweaters · video · visit our website

Fall/Winter 2013 Preview

Can you believe it's almost time for a new season of Berroco patterns? That means eight new booklets with more than 70 beautiful patterns! We'll be sharing our full collection for Fall/Winter '13 in just a few weeks! But really, who can wait that long?  Between the top-down, seamless knits in Norah Gaughan Vol. 13 and the… Continue reading Fall/Winter 2013 Preview

designing · norah's knits · photography · sneak peek

Norah’s Knits: Sneak Peek

Wheew...the five grueling days of photo shoot are finally over. The shoots can be fun.  It's so great to see our designs styled and photographed, but that all takes a lot of work and many decisions made on the fly.  It always feels like performance art. Now it's time to edit the shots.  Which ones… Continue reading Norah’s Knits: Sneak Peek