Hello Berroco friends! Last week, we were contacted by a crafter who let us know that the phrase indio has negative connotations that are harmful to indigenous people. We deeply regret using this word to name one of our spring yarns, and are taking action to correct this error to hopefully avoid further harm.
Going forward, the yarn will be known as Berroco Linen Stonewash, and we have begun the process of updating the name change across the board.
- Our website now displays Berroco Linen Stonewash for the yarn, and we are working on cascading the changes throughout our website
- The Ravelry listing for the yarn as well as the pattern pages associated with the yarn reflect the name change; if you’ve added the yarn to your stash, you’ll see it now says “Berroco Linen Stonewash”
- We are updating the PDF pattern files for booklet #405 and the individual pattern PDFs; if you’ve purchased a pattern from booklet #405, you should receive a Ravelry notification or an email sent to your PayPal-affiliated email address when the update is sent out
- We will be notifying retailers who sell our pattern PDFs when the new pattern files are available and asking them to update their listings accordingly
- New labels are being made for the yarn; to facilitate the transition for retailers who already stock the yarn, we are working on a solution that will hopefully be quick and relatively painless
- We are working on updating our promotional materials accordingly
- For printed booklets that contain the old name of the yarn, we will be printing an insert that will go out in shipments of the books
We will be updating this blog post as action items are finalized. We apologize for the inevitable confusion, but feel that doing the right thing and changing the name to avoid causing harm is of utmost importance.
Thank you for understanding and supporting and inclusive crafting community.