The first thing I noticed about Cambria was her height. Of course, it didn’t help that she was standing next to Norah! Cambria had warned us about her 6 ft frame before agreeing to be our What to Knit model, but we were up to the challenge and confident that a number of our new patterns would look great on her. Read more
Posts from the ‘styling’ Category
Want to be the star of our next “What to Knit” video? You’d get to spend the day with the Berroco Design Team being personally styled by Norah in garments from our Fall/Winter 2013 collection (before we’ve even released them to the public!). That’s not all – we’ll also have a professional hair and make up artist there to make sure you look and feel your best on camera! Still interested? Read the details below.
You’ve seen our new yarns and our beautiful new designs for Spring/Summer 2013. Now you can watch the behind the scenes video from our photo shoot on Cape Cod last fall.
While we’re proud of all our new patterns, it’s always fun to see which knits are the favorites among our fans. That’s part of the reason we love having a Berroco trunk show at the historic Slater Mill in Pawtucket, RI. It’s a rare opportunity for the local knitting community to try on samples and chat with our design team – and it’s a lot of fun!
Summer has just begun... But in the design office, we’re solidly in the habit of working far into the future:
Norah and Warren will be traveling to Italy soon to start planning yarns for Fall/Winter 2012.
Norah and I are actively designing for Spring/Summer 2012.
Berroco just introduced the exciting new yarns and pattern booklets for Fall/Winter 2011.
June has been exactly like a summer storm. A bit scary, very unpredictable, fast-moving, and at times refreshing and beautiful. It has been an exhausting but inspiring month…
Norah and I spent the first half of the month consumed by TNNA! If you weren’t following our updates on Twitter you can see a wonderful recap thanks to the Hello TNNA wonder team (aka Team Rav!). This was a really cool addition to the show, and an excellent way for knitters at home to get a sense of what will be hot in the upcoming year. This was definitely the most busy, exciting TNNA I’ve attended, and I think it is thanks to all the NEW! We were of course very happy to unveil our Fall/Winter 2010 collection but it was also really fun to participate in new programs like the TIPS [Trends, Ideas and Products] info sessions and to see some first time exhibitors, especially Ysolda who set up a booth that made it feel like you had fallen into her Flickr stream! So fun! Norah and I visited often (see if you can find us…).
The minute we got back we had a photo shoot to think about! It was pure madness for a couple of days there. Deliriously tired, we knit the last few items frantically. This is me, on “vacation” (NOTE SUN PRECAUTIONS! WEAR SPF, EVERYBODY!!):
Even after several crippling beach knitting marathons, I still didn’t manage to finish before the day of the shoot! You can read the whole story here, I participated in the 2 Week Sweater Challenge that Kate at Twist Collective, who was also on deadline, dreamt up. For all the crazy stress, we ending up having a fantastic and easy photo shoot at one of our favorite Providence boutiques, Heir Antiques, which shares a space with Calico. We simply love owner/curator/raconteur Tyler’s aesthetic and he couldn’t be sweeter, which helps to make it a fun day rather than a draining one. Here is a sneak peek at Aidez, the sweater that was nearly in peril!
Have you made it this far?! This long post should give you some sense of how insane this month has been, and if you’re still reading, it is probably safe to say you’re genuinely curious about the goings-on of a design team! If SO, I highly recommend you get yourself a copy of Shannon Okey’s amazing new book The Knitgrrl Guide to Professional Knitwear Design. It includes all the stuff I have learned along the way, a lot of new things I want to work on. Honestly, just reading it reminded me how very complex this (admittedly super fun) job can be! Inspiring in so many ways.
Okay! Over and out, see you in July!