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Posts from the ‘photography’ Category

About Wendell

After one of our designs is photographed, we are faced with the difficult task of choosing which photo to use for the pattern. Our fantastic photographer will usually give us a number of good shots and it’s up to us to decide which image showcases Read more

Office Updates

Since moving to a spacious new building, the Berroco offices have been acquiring some cool new decorations. It’s starting to look really nice, so I thought it’s about time I posted a few photos to show the progress. Read more

Photography Highlights

Our Spring 2012 photo shoots were a success! We kept our locations close to the ocean in southern Rhode Island and Massachusetts, and the weather graciously cooperated with us. Read more


Signs that the Spring 2012 photo shoot is almost here: Read more

Around the Office

Our Spring/Summer 2012 photo shoot is looming, and we’re starting to feel the pressure around the office. As a relaxing temporary escape, I finally started experimenting with Pixelmator, a photo editing program for Mac I bought a while ago. Read more

A Book That Inspires

Every once in a while, a knitting book will pop into my life and really change things. A few years ago, my mom bought me The Art of Knitting by Françoise Tellier-Loumagne, and this book has become the single most helpful item on my shelf. Read more

Whirlwind June…

June has been exactly like a summer storm. A bit scary, very unpredictable, fast-moving, and at times refreshing and beautiful. It has been an exhausting but inspiring month…

Norah and I spent the first half of the month consumed by TNNA! If you weren’t following our updates on Twitter you can see a wonderful recap thanks to the Hello TNNA wonder team (aka Team Rav!). This was a really cool addition to the show, and an excellent way for knitters at home to get a sense of what will be hot in the upcoming year. This was definitely the most busy, exciting TNNA I’ve attended, and I think it is thanks to all the NEW! We were of course very happy to unveil our Fall/Winter 2010 collection but it was also really fun to participate in new programs like the TIPS [Trends, Ideas and Products] info sessions and to see some first time exhibitors, especially Ysolda who set up a booth that made it feel like you had fallen into her Flickr stream! So fun! Norah and I visited often (see if you can find us…).

The minute we got back we had a photo shoot to think about! It was pure madness for a couple of days there. Deliriously tired, we knit the last few items frantically. This is me, on “vacation” (NOTE SUN PRECAUTIONS! WEAR SPF, EVERYBODY!!):

Even after several crippling beach knitting marathons, I still didn’t manage to finish before the day of the shoot! You can read the whole story here, I participated in the 2 Week Sweater Challenge that Kate at Twist Collective, who was also on deadline, dreamt up. For all the crazy stress, we ending up having a fantastic and easy photo shoot at one of our favorite Providence boutiques, Heir Antiques, which shares a space with Calico. We simply love owner/curator/raconteur Tyler’s aesthetic and he couldn’t be sweeter, which helps to make it a fun day rather than a draining one. Here is a sneak peek at Aidez, the sweater that was nearly in peril!

Have you made it this far?! This long post should give you some sense of how insane this month has been, and if you’re still reading, it is probably safe to say you’re genuinely curious about the goings-on of a design team! If SO, I highly recommend you get yourself a copy of Shannon Okey’s amazing new book The Knitgrrl Guide to Professional Knitwear Design. It includes all the stuff I have learned along the way, a lot of new things I want to work on. Honestly, just reading it reminded me how very complex this (admittedly super fun) job can be! Inspiring in so many ways.

Okay! Over and out, see you in July!


Biff and Baffin, at the height of fashion!

Did you see today’s free pattern? Biff is based on Baffin, a baby pattern from Booklet #292 DK Baby.

I was completely tickled to see this video from the NY Times. This booklet is for the fashion forward baby, yo!


Berroco Behind the Scenes

Working in the world of knitwear design means that your calendar is more than a little screwy. Deadlines and lead times require you to be mentally “out of season” pretty much all the time. I’ve modeled heavy alpaca sweaters in July, knit angora in August and sketched summery tanks in September. Perhaps the craziest part is photographing catalogs and pattern booklets for spring in the middle of New England autumn which is COLD! You’ve got to think warm thoughts! 

This was pretty easy for the first photoshoot of our spring collection. For Booklet #282 Latitude, we set up shop at a seaside hotel in Galilee, Rhode Island. Brisk October air was indeed whipping around us, but a steady diet of fried clam cakes and great nautical scenery made it feel like we were enjoying a particularly late summer vacation. Have a look: 

Be sure to subscribe to KnitBits for plenty more inside info about the Spring/Summer 2009 collection. We’ll be posting pictures, pattern information, audio slideshows and as always, free patterns galore. I have a few more behind the scenes videos to share here as well so stay tuned! 


Design Team at Large

Phew! I can’t believe I’m closing in on one month at Berroco. Yesterday Margery, Norah and I took a trip to Boston so I could learn how to plan photo shoots. We saw many models and a lot of inspiring clothing. As you might imagine a lot of thought goes into styling the pattern books and it really isn’t the sort of thing you can pick up in a university or book, though I’m feeling pretty good about my Project Runway/America’s Next Top Model addictions! I’m picking up a lot simply by watching these two in action:

Fearless Leaders

By the way, the baristas at Starbucks, completely unprompted, christened us with new names. We decided that these were our alter egos, used only when traveling! In fairness to him, I used my shorter nickname Ria when ordering but still…Van? Lauria at least EVOKES Norah =)


In transit we couldn’t contain our geekiness–all three of us are addicted to our gadgets and could barely get any knitting done, we were too busy sharing tech-ish gossip. Norah used FileMagnet to download my Brûlée Scarf pattern which was featured in last week’s Knit Bits, so cute on the tiny screen! Norah also filled us in about Stitch Minder.

Another program that had us in a tizzy was Polyvore. We were REALLY psyched to see that the Knitting Tote designed by our Design Assistant Donna was featured in many collages, including my favorite which is attic themed:

Attic Collage

Donna also designed this season’s Quixotic in Peruvia Quick–the woman has a gift with bags!

There are other Berroco garments featured and I think this will be really helpful when we start to style the Spring 2009 booklets…feel free to upload and play! Maybe we can start a Ravelry group…





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