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Posts from the ‘photography’ Category

On Location: Fall/Winter ’14 Photography

It’s hard to believe we’re already closing in on the final day of photography for our Fall/Winter ’14 season. It seems like just the other day, Norah and Emily were discussing themes, picking locations and anxiously  awaiting the arrival of finished pieces. Well to be honest, those last two things were still occurring just a few days ago. But despite a major time crunch, everything came together as usual.

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Norah’s Knits: Preparing for Fall ’14

It’s that frenetic time again. In only a few short weeks we’ll be photographing our next fall line.  Every season I swear I’ll cut back and not knit as much – especially at the last minute – but when it comes down to it, I can’t help myself.   Read more

Norah’s Knits: Women Come in Different Shapes and Sizes

Many of you have noticed that I make it a point to photograph sweaters from my booklets on a variety of body types. Read more

DIY Hair with Jennie Kay Beauty: Side Braid from Booklet #336

It’s one of those things that makes our booklets look so nice, yet it has nothing to do with yarn. I’m talking, of course,  about the fabulous hairstyles created by our go-to hair and makeup artist, Jennie Kay Plumb. Read more

Spring/Summer 2014 Preview

I don’t know about you, but after experiencing this week’s polar vortex, I’m more than ready to think about spring! I’m longing for warm, sunny days, blooming flowers and beautiful lightweight knits! Are you with me?  Read more

Barrison’s Travels: New Hampshire Photo Shoot

Barrison bearly had a chance to get over the jet lag from her SoCal vacation before she was on the road again. This time she joined the rest of the design team for our Spring/Summer ’14 photo shoot in New Hampshire. Since it was her second trip to the Granite State, she didn’t have to knit anything new! She put on her favorite cable sweater and headed north. Read more

Behind the Scenes: Fall/Winter 2013 Photo Shoot

Are you excited for our Fall/Winter 2013 collection? We’ll be sharing it with the rest of the knitting industry at this weekend’s TNNA (The National Needlearts Association) trade show, but you can get the inside details tomorrow’s KnitBits! Read more

Fall/Winter 2013 Preview

Can you believe it’s almost time for a new season of Berroco patterns? That means eight new booklets with more than 70 beautiful patterns! We’ll be sharing our full collection for Fall/Winter ’13 in just a few weeks! But really, who can wait that long?  Read more

Norah’s Knits: Sneak Peek

Wheew…the five grueling days of photo shoot are finally over. The shoots can be fun.  It’s so great to see our designs styled and photographed, but that all takes a lot of work and many decisions made on the fly.  It always feels like performance art. Read more

On Location: Fall/Winter 2013 Photo Shoot

I’m writing today from the beautiful village of Wickford, located on Rhode Island’s Narragansett Bay. Photo shoots are so much fun!

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