During our recent trip to TNNA, I got to spend some quality time with our new Southern California sales rep, Mona Gutierrez. Mona is pretty much one of the coolest people I’ve ever met. She travels through her territory in a tricked out yarn van spreading her motto of “Good Yarma.” She also runs marathons – while knitting, of course!
Posts from the ‘friends’ Category
Yes, I do knit way more than I crochet, but the craft I learned first – the one that really got me started making up my own designs – is crochet. So when Laura Zander asked me for a design for her book, Crochet Red, I didn’t hesitate. I even whipped up the piece myself, which turned out to be a fun break from knitting! Read more
My mind is still bursting with excitement from a recent trip Norah and I took to the Knitter’s Review Retreat in Canandaigua, New York. The retreat is held once a year and run by a team of amazing women.
I was very excited when I received my copy of Mary Jane Mucklestone‘s new book, Fair Isle Style. An admired colleague and personal friend, Mary Jane is our secret weapon when it come to photo shoots. She’s been our stylist for the last few years, choosing the clothes and jewelry to best show off our knitwear. Her consummate eye and ability to keep a view of the big picture is invaluable. Read more
The past few weeks have been whirlwind. I know I say this a lot, but it’s true! We brought on our new designer, Emily, we announced our new collection for Fall/Winter ’13 and last Friday night, we debuted a few of our favorite new designs on the runway at The National Needlearts Association’s (TNNA) Fashion Show in Columbus, OH. Read more
In March and April I managed to carve out some time to visit a few New England yarn shops. Andra, the area’s sales rep, and I traveled with a trunk show of sweaters in a variety of sizes and encouraged knitters to try them all on. It’s a fun, party-like atmosphere with sweaters and compliments flying freely from knitter to knitter. We’ve done this a bit in the past, and there are always surprises. Read more
While we’re proud of all our new patterns, it’s always fun to see which knits are the favorites among our fans. That’s part of the reason we love having a Berroco trunk show at the historic Slater Mill in Pawtucket, RI. It’s a rare opportunity for the local knitting community to try on samples and chat with our design team – and it’s a lot of fun!
Last week Norah and I attended a trunk show reception at Slater Mill, where we had the chance to meet and chat with lots of enthusiastic knitters. Garments and accessories from Norah Gaughan vol. 9 and Booklet #315 Bohemian Mix were on display, as well as a few additional items. Read more