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Get to Know Berroco: Our New Design Director

Amy Annoucement blog

If you couldn’t tell from the title of this post (or the picture), I have some HUGE news to share! Next month, the oh-so-talented Amy Christoffers will be joining our team as the new Design Director!

Whew…so glad I don’t have to keep that secret anymore!

As many of you know, Amy has designed dozens of popular patterns under her independent label, Savory Knitting. Her style is beautiful, wearable and a perfect match for Berroco! And she’s had plenty of experience working with our yarns. Here are just a few examples:

Amy will be joining us for part of our Fall/Winter ’14 photo shoot next week and will then work closely with Norah to learn the ropes. As sad as I (and everyone at Berroco) still am to see Norah go, we’re so thankful she’s leaving us is such good hands!

You can look forward to seeing Amy’s first designs for Berroco in the Spring/Summer ’15 collection!

Help Us Welcome Amy to the Team!

Are you as excited as we are? Welcome Amy with your comments below.

25 Comments Post a comment
  1. Sue Brown #

    Congratulations !!! Your designs are wonderful and I hope you have a long career with Berroco

    February 27, 2014
  2. juliafc #

    Congratulations to you both! Excited for what’s next.

    February 27, 2014
  3. Paula A. #

    Very nice, classic, tailored looks with a twist; good use of these yarns! Looking forward to new patterns on her watch…

    February 27, 2014
  4. Mary Anne #

    What a wonderful choice, and what an exciting time for all of you. Can’t wait to see what’s ahead!

    February 27, 2014
  5. Barbara Cerri #


    February 27, 2014
  6. Tamara #

    Way to go Amy!!!!!!! Sorry you’ll be leaving Central Vt. Proud papa sent out an email to everyone as soon as this broke. So happy for you!

    February 27, 2014
  7. Wow! I love what Norah has done at Berroco. That said I am excited to see what the extraordinarily talented Amy Christoffers will do. Hurray!

    February 27, 2014
  8. Berroco was the first place I found that had patterns that you actually wanted to both knit and wear! Amy has big shoes to walk in but I look forward to continuing to see Berroco be a lead in offering both great yarn and great patterns. Welcome

    February 27, 2014
  9. Wow! This is such fantastic news for both Amy and Berroco. Congratulations all around!

    February 27, 2014
  10. Congratulations Amy…I know that you will do a wonderful job at Berocco. OOH I hope that I maybe even get to work with you.

    February 27, 2014
  11. FANTASTIC! Congratulations!!

    February 27, 2014
  12. dalaimama #

    Congratulations, Amy! Great news! Norah has been wonderful and I can’t wait to see what happens next!

    February 28, 2014
  13. Congratulations Amy! Now we can stop pestering your Mom at guild, lol! I can’t think of a better match. Wishing you all the success and joy in the world. Well done!

    February 28, 2014
  14. Congratulations to everyone! What a fantastic pair!

    February 28, 2014
  15. Sharon M #

    Excellent choice

    February 28, 2014
  16. Susan Benesch #

    Welcome from a loyal fan of Berroco. Good luck to both Amy and Berroco.

    February 28, 2014
  17. Phyllis Dalton #

    Although I am happy that you have a talented new designer in Amy Christoffers, I am very sad that Norah Gaughan is leaving. Can’t you both stay?

    February 28, 2014
  18. Kate Sreenan #

    Looking forward to wonderful new things from Berroco. Congrats Amy! And all the best to Norah if she is indeed moving on – I look forward to seeing where her move takes her designs too.

    February 28, 2014
  19. So excited for you Amy!!!! You’re so talented! You go girl!

    February 28, 2014
  20. Zabeth Loisel Weiner #

    Wonderful news! a great addition to the team!

    March 1, 2014
  21. Very exciting news! Sad to see Norah go but we love Amy’s designs too.

    March 5, 2014
  22. Barb Gassner #

    Hey Amy! Congrats! I’m totally, completely excited for you. Love always.

    March 11, 2014
  23. Lee Ann #

    Norah leaves big shoes to fill and I think Amy was a wonderful choice for that task! She has a wonderful design aesthetic. Congrats Amy! And best of luck on your new path, Norah. Glad to know it will still contain knit design. : )

    April 4, 2014
  24. Megknitshotstuff #

    I can’t believe Norah is leaving, but she couldn’t do any better than Amy for a replacement! I LOVE LOVE LOVE Amy’s designs….she’s been my absolute favorite designer (after only Norah, of course) for a couple years now, and I’m soooo happy that you’ve hired her as the new design director. She deserves it and I’m really excited to follow along while she whips up new and beautiful knits for Berroco! Great combo – Amy & Berroco!

    April 24, 2014

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  1. Further Reading 2/28/14 | Knit York City

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