We recently returned from The National Needlearts Association’s summer trade show in Ohio, where shop owners got a chance to learn about our new products for fall. The trip to Columbus was a blur of enthusiastic people, excellent food, and exciting yarns, and we had a wonderful time sharing the new fall yarns and pattern booklets. For this show, we decided to shake up Berroco’s traditional booth arrangement by adding the Yarn Bar.
Styled to look like a juice bar, we offered up pitchers containing our new yarns, ready for shop owners and designers to sit down and knit a few rows. Warren and Norah managed to get some great photos during the show:
LEFT: the Berroco booth, RIGHT: our sales reps hard at work
LEFT and CENTER: Norah and Andra (Berroco’s NE sales rep) tending the bar, RIGHT: Norah and me
LEFT: Barbara from Denise Needles models her newly finished Bayarri, RIGHT: The Yarn Bar in action
An especially big thanks to Lantern Moon for providing needles for each of the pitchers – their needles ensured a lovely knitting experience for all our yarn bar patrons.
The weekend flew by, and before I knew it the show floor was closed and the packing was starting… And another TNNA show was done!